Web Marketing | Vdu - Idee in pratica

Web Marketing

SEO

SEO (Search Engine Optimization) includes all the activities done to improve a web page ranking in the organic search engine results. An effective SEO service allows a website to appear in top rankings for strategic keywords, turning into quality traffic towards the website.

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We will create targeted ads, referred to a group of keywords, that will show up in specific areas on search results or on those websites hosting ads through a partner program called Google Adsense. Campaigns can be created and activated quicky and can be targeted to specific geografical areas. More interesting options are available,

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Social media diffusion represent a great way for businesses to promote online, useful to bring users to websites and to improve brand reputation As users daily involved in social media bussing increase steadily, it becomes more and more important to take advantage of this opportunity.

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Tracking your users behaviour is essential to understand what they are looking for and what they are mostly interested to on your website: data gathered and analysied will let you understand impact of webmarketing campaigns and to identify areas of improvement, increasing ROI or other KPIs such as page views, prospects or sales.

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